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One of the biggest mistakes I see in live events doesn’t come from bad technology. It comes from unclear expectations. When something goes wrong, it’s rarely because a piece of gear failed. More often, it’s because two people thought they were talking about the...
There’s a special space at every live event that most people never see. It’s not the applause. It’s not the keynote speaker. It’s not the perfectly timed lighting cue. It’s backstage. Backstage is where the real conversations happen. Where problems get solved. Where...
If there’s one thing I’ve learned in decades of live event production, it’s this:You don’t need to know everything about AV — you just need to know what matters.Great planners, executives, and meeting leaders aren’t defined by how much gear they can name. They succeed...
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